New Website Intake — NLK Automations

1 Basics & Company (who you are — I research the rest)

✅ I'll research the company: existing website, Google Business Profile, reviews (Google/HomeStars/BBB), socials, competitors, service area, NAP verification, and exact-match domains. Just give me the business name + location below — I'll do the rest.

Business name * required

City / location * required (e.g. Winnipeg, MB — province helps if the name repeats elsewhere)

Your email * required — so we can reach you

Your phone (optional)

Tagline (one line — optional, I can write one)

Niche (leadgen — e.g. Pressure Washing, Egress Windows, Seal Coating)

Existing website

Google Business Profile?

Reviews (Google ★ / HomeStars / BBB)

Notes / scope (new site, redesign, specific pages, what they hate about current)

Notes for the AI (optional — anything the form didn't ask: research you've already done, keywords to target, domain already chosen)

Domain (leave blank — I'll research exact-match domains)

We buy & set up the domain for me (I pay cost — no markup)

⏭️ Skipped — no site identity. (Not recommended — we need at least a name.)

12 Your Logo (optional — nav + favicon)

Logo files (PNG / SVG / WebP, transparent background preferred — max 10MB each)

＋

Click or drag logos hereAttach as many as you like — main logo, favicon, alternate versions. No logo? We'll use a clean placeholder.

0 Lead Routing (where do the leads go?)

✅ I'll set leads to route to the client's email/phone by default (recommended for business sites).

Leads go straight to the client's inbox/phone

Leads come through NLK first (we forward them)

⏭️ Skipped — leads will route to the client by default.

2 Contact & Hours (the money data)

✅ I'll fill from research: real phone/email/hours for business sites; placeholder phone for lead-gen (swapped at launch).

Business phone (real or "placeholder")

Email

Address / service area

Hours

⏭️ Skipped — placeholder contact used, swapped at launch.

3 Stats (homepage trust row)

✅ I'll set realistic stats — from the business's real record (business sites) or plausible placeholders (lead-gen). Never fabricated claims for real businesses.

Google rating

Years in business

Jobs completed

Warranty

⚠️ Real numbers only — never fabricate claims.

⏭️ Skipped — no stats row on the homepage.

4 Services (5-8 — the money pages)

✅ I'll build the service list from the niche + competitor research. Prices = market estimates.

Service name + price (price optional — leave blank and pick below)

Blank prices?

Which is #1 (money page)?

Notes for the AI (optional — service realities, pricing context, edge cases)

⏭️ Skipped — no services. (Not recommended — the site needs services.)

5 Service Areas

✅ I'll find the main area + surrounding towns/neighborhoods from research and bring you a list to approve.

Main area / city you serve

AI finds surrounding areas from here (adds 5-15 location pages)

Or type them yourself (optional)

Local landmarks (optional — AI researches these too)

Local quirks (optional — soil, climate, job-specifics)

🗂 Neighborhood pages — separate page per neighborhood for the main service (adds ~5-12 pages, only where neighborhood searches exist)

Neighborhoods to target (optional — AI picks from your area list)

Notes for the AI (optional — area priorities, exclusions, drive-time realities)

⏭️ Skipped — single-city site, no area pages.

6 USPs (what makes you better than the other guys)

USP = Unique Selling Proposition — the reasons someone picks you over the next company. Not "we've been around 10 years" — sharper: licensed & insured, code compliant every time, free quote within 48 hours, year-round installs. These become the "why choose us" band on the homepage. 3-4 is plenty.

✅ I'll draft 3-4 differentiators from the niche/business — you approve the wording.

Notes for the AI (optional — proof, stories, specific claims you can back)

⏭️ Skipped — no why-choose section.

7 Background (company story / trust)

✅ I'll write the About/background copy from research (business) or niche (lead-gen) — you approve.

Notes for the AI (optional — licenses, affiliations, certifications, red flags to avoid)

⏭️ Skipped — no about/background section.

8 FAQs (schema + trust)

✅ I'll generate FAQs from their reviews + Google "people also ask" (client) or niche research (lead-gen). Leave blank = auto-generated.

Notes for the AI (optional — real customer questions, objections, complaints)

⏭️ Skipped — no FAQ section on the site.

9 Testimonials

✅ I'll draft testimonials — from the client's real reviews (client sites) or clearly-placeholder for lead-gen. You approve before launch.

⏭️ Skipped — no testimonials section.

10 Blog Topics (start with 5 — each seeds 1-2 posts)

✅ I'll research 5 high-search topics for the niche/city. You can list your own below instead.

1

2

3

4

5

⏭️ Skipped — no blog on this site.

11 Internal Linking (how your pages link to each other — affects which pages rank on Google)

Your site's pages link to each other, and the way they do points Google toward the pages that matter most. Leave the default if you're not sure — it's right for most local businesses.

Service-push· recommended default Most pages point at your service pages — the ones you want to rank. Blog posts link to whichever services they mention. Best for: most local business sites with 2+ services. Not sure? Pick this. Pillar-cluster· blog-driven Each blog post links up to its main service page, and service pages stay clean. Builds a strong topic structure around every service. Best for: sites with lots of blog content where each service should read as an authority topic. Location-push· area-focused Service pages and the homepage point at your area and neighbourhood pages, and area pages link to each other. Best for: serving many areas or neighbourhoods — pairs well with neighbourhood pages. Homepage-focused· single-page power Nearly every page links back to the homepage, concentrating ranking power in one place. Best for: a single-service, single-location business. Flat· minimal Pages keep few internal links and mostly stand alone. Best for: informational sites — rare for lead-gen.

11 Taste (defaults are fine)

✅ I'll use house-style defaults: comprehensive content, service-push linking, AI images.

⏭️ Skipped — house-style defaults used.

✓ Done — send your spec

Click Send to NLK — it sends me the full spec of everything you filled in (including what AI will research).

1 Basics & Company (who you are — I research the rest)

12 Your Logo (optional — nav + favicon)

0 Lead Routing (where do the leads go?)

2 Contact & Hours (the money data)

3 Stats (homepage trust row)

4 Services (5-8 — the money pages)

5 Service Areas

6 USPs (what makes you better than the other guys)

7 Background (company story / trust)

8 FAQs (schema + trust)

9 Testimonials

10 Blog Topics (start with 5 — each seeds 1-2 posts)

11 Internal Linking (how your pages link to each other — affects which pages rank on Google)

11 Taste (defaults are fine)

✓ Done — send your spec

Submitted — thank you!